Our smartphone generates a brutal volume of data that locate us, monitor us and transform us. Pure gold for large technology companies.
The most important thing is not the message you send, but to whom you send it, from where and with whom. Above all, from where. He who knows where you are always, he knows you better than yourself. He who knows where you have been for the past three months can predict where you will be from now with an accuracy of 93%.
Your mobile phone has two cameras, a microphone, an average of 14 sensors and at least 3 independent systems of geo-positioning. Your SIM card sends signals to the nearest antennas to receive coverage. Your GPS receiver communicates with satellites to calculate its own position. Your Wi-Fi searches for networks to connect to. Your bluetooth searches for objects to make a network with. And your applications record each of your movements, even when you have turned off that function.
When your data comes back to you, they have transformed the world. They have chosen the ads you see and the price you pay for plane tickets, for renting a car, for dental insurance. Your chances of getting a credit, of accessing a job, of receiving a lung have changed. They also choose the news that appears on your timeline, the Pokémon that appear on your map, the five best restaurants, the best way to get from A to B. Because you have become the micro objective of hundreds of campaigns.
When they return to you, your data is no longer data, it is a worldview. And you don't know who finances it, or for what purpose.
REFERENCES
Comments